If you're here reading this article, chances are you've heard some of the chatter around the word "fragrance". It's a major topic of discussion these days, and we completely understand why! Fragrance is a MAJOR loophole in the beauty and cosmetic industry, disguising all sort of harmful ingredients right there in plain sight.
While we could go into all of the science and research on the topic, we have a feeling you're here because you A. know all of the science and B. want to see where we stand on the issue. Here at POPPIE, we want you to feel confident about the products you're putting on your body and bringing into your home, so let's chat a bit about it!
What goes into your fragrances?
All of POPPIE's fragrances have been custom designed by one of the world's top Perfumers. She branched out from corporate fragrance and created her own business in 2020 to help small and medium sized businesses (like ours!) who wanted to have safe, clean, non-toxic fragrances in their products.
With her expertise at our side, we can confidently say all of our signature scents have standards even higher than you'll find for Target Clean, Sephora Clean, and EPA Safer Choice. We also go above and beyond the International Fragrance Associate Standards (IFRA) regulatory standards!
Using a blend of essential oils, plant isolates, and thoroughly vetted synthetic ingredients, you can feel good knowing what's going on your body is clean and safe.
Why don't you use just essential oils?
We LOVE essential oils at POPPIE and put many of them into our fragrances! However, we believe there are 2 conversations that need to happen: Saving our bodies AND saving the planet. We firmly believe both are important.
Ethically sourcing all of the ingredients that go into our fragrances is a challenge and often puts a huge strain on the environment through overharvesting, habitat destruction and an increased carbon footprint. Unsustainable farming practices to keep up with the high demand of essential oils has also led to an excessive use of resources such as water, energy, and synthetic inputs. Plus, the production of essential oils often involves the use of chemical solvents or extraction methods that are anything but "natural".
In summary, essential oils are great sometimes and other times we need to find another solution.
What are the POPPIE fragrance standards?
You can read our full brand standards here, but specifically for fragrances we have the following certifications:
- California Prop 65
- Phthalate Free
- Paraben Free
- Polyethylene Glycols (PEGS) Free
- Per-and Polyfluoroalkyl Substances (PFAS) -Free (Forever Chemicals)
- Carcinogen, Mutagen, Reproductive Toxin (CMR) Free
Persistent, Bioaccumulative and Toxic Substances (PBTs) Free
- Petrochemicals Free
- Vegan
- GMO Free
- Cruelty Free
- Gluten Free